How To Dominate Google Without Being An SEO Guru

Google’s recent aggressive moves towards eliminating web spam have made search engine optimisation (SEO) more complex than ever. Not only is understanding the complexities of Google more challenging but there is also more on the line with regular Google changes having potentially big impacts on your rankings.

I believe that founders are better served by focusing on a content-driven approach to SEO and moving away from stressing over the latest Google changes or link building strategies.

One thing will never change with Google – if you create exceptional content and do a good job at sharing it, you will be rewarded.

In this post I will outline how I am approaching SEO for Informly and run through a simple structure for other founders (who aren’t SEO experts) to do the same.

1. Create lots of content

It’s possible to still get a lot of traffic from Google by doing zero SEO and just creating lots of content. Even if your content is average, you could quite easily turn Google into your biggest traffic source simply by creating lots of said average content.

Here’s a screenshot of my current traffic stats for Informly. This is a very new site, only a few months old in it’s current form, it has less than 20 articles on it and I have done very little SEO.

This chart shows 1 month worth of traffic to Informly. With limited SEO and around 20 posts, Google is still by far my biggest referrer of traffic.

The reason for this is ‘Long Tail’ keywords. These are longer phrases that are less competitive and are only getting a handful of searches. For each article you write there might be 10 or 20 keywords that you haven’t even thought of that people could potentially enter into Google to find the article. You might only get 1 visitor from each keyword, but over hundreds of keywords across your blog, this adds up.

So the good news is you can completely ignore the rest of this article if your goal is simply to get some easy traffic – just go out and create a lot of content. If however you want traffic that converts (long tail traffic doesn’t convert very well), or you want traffic from sources other than Google (no one’s going to share your average content), or you want to get the maximum amount of traffic for the minimum amount of reward, then you better read on.

2. Basic keyword research

Just spending 5 minutes doing very basic keyword research for each post can have a big impact. As an example my post on Financial Performance Metrics for small business ranks between 1 and 5 in Google depending on your country for the keyword ‘Financial Performance Metrics’. I get around 10 visitors a month for people who search for that exact keyword because I optimised for it specifically. Obviously that’s not a huge amount of traffic but if you think long term and you can do the same thing for every article you write, this can turn into a lot of extra traffic.

So to optimise for a specific keyword you need to choose one that you have a chance of ranking for (particularly since we aren’t going to be doing any link building). If you get in the habit of doing this for every post you write, over time you’ll learn which sorts of keywords are the best choice for you.

Here’s the process to follow for every new blog post on your site.

Step 1 – Visit the Google keyword tool and put in a few keywords that relate to your post.

Step 2 – Choose some filters based on exact searches (these numbers will vary a lot depending on the authority of your blog but for me, after a few posts I’ve learnt I can fairly easily rank for keywords getting between 50 and 200 exact searches).

Step 3 – Choose ‘Exact’ match on the left so you get the number of people searching for that exact keyword.

Screenshot of the Google Keyword tool, click the image to see how the full page looks with the filters etc.

Step 4 – Click search, then look through the results. You will hopefully see quite a few that match your criteria. Pick the one that best reflects the content of your article and also give consideration to what sounds the best incorporated into a post title (you will have to use the keyword in your title).

Here’s how my results looked.

There are quite a few potential keywords for me to choose. I chose ‘financial performance metrics’ because it was the best at reflecting my post content and worked well as a post title.

I don’t bother looking at the competition which is referring to Adwords competition and may not reflect the actual competition level of the natural search listings.

3. Craft a shit hot post

If you don’t want to be an expert in link building (trust me you don’t, it’s boring) then you need to get other people to build links for you. The way you do that is by creating exceptional content that people find useful and therefore share on social media and forums etc. This at the same time will build on your on page usage data which is also going to be increasingly critical for SEO rankings in the future (see SEO Moz future of search).

Here I’ll break down my post on Google Analytics Advanced Segments as an example for the specific steps.

Step 1 – Choose a complex topic and simplify it for your audience

Rather than write a lot of smaller posts I prefer to write long, detailed, specific posts on a subject (like this one). Forget about the ‘Top 10 ways you can learn from x recent event’ and ‘Top 10 WordPress plugins’ etc. This content is out there already, people don’t want more of it. Instead take a more advanced topic (which will have less written about it) and simplify it for your audience.

Step 2 – Write a long and detailed post

Simplifying a topic doesn’t mean making it short. If you really want to impart knowledge then you need to go into detail. I’m a fan of writing long and detailed posts that people can really get stuck into. Get down to the nitty gritty of how to do a specific thing and make sure the reader can use your post as a resource to follow when they want to implement something. This makes it truly useful and something they are likely to bookmark and share.

Kiss Metrics are the masters at this with their ‘Marketing Guides’, which are really just long, detailed articles on a particular topic.

Kiss Metrics have a world class blog filled with long and detailed posts ‘Guides’

If you can make your post about doing something (i.e. setting up Advanced Segments) then it’s easy to be very specific and include step by step instructions.

Step 3 – Include lots of media

Include lots of images to make your posts more visually appealing and help the reader digest the information. I like to choose procedural posts like this one because screenshots are a very easy way to embed original, useful images. If you can embed videos this is great too and will break the post up and appeal to a wider group of visitors.

Original images might also have the benefit of being able to be leveraged in other places like Pinterest or if you are really keen, Info Graphics might be picked up by larger sites.

Step 4 – Use your business as a case study

Your content needs to be unique and interesting. By far the easiest way to do this is to include interesting information about your business or even make the post about your business. That’s what I’ve done in this post (with all of the examples). That’s what Pat Flynn does with his popular income report posts. No one else can produce content about your business like you can and the more you reveal the more interesting it will be for people.

The other benefit of doing this is if your ultimate goal is to generate interest in your products and services you can introduce the reader to these in a frictionless way because the product is core to the post.

4. Do basic on page SEO

If you use WordPress this step is easy and usually involves 2 components.

Step 1 – Theme setup (one off)

I won’t go into this in too much detail in this post but any decent web developer should be able to make sure your theme is well optimised. Generally the main things to tick off here are:

  • making sure your theme is using the right tags in the right places (for example your post titles are H1 tags)
  • making sure it’s coded with clean HTML / CSS
  • making sure you have a sensible permalink structure (just postname is fine)
  • making sure you have something like WordPress SEO by Yoast installed to help with the rest.

Step 2 – Article optimisation

Each time you publish an article you’ll have to do some basic on-page SEO. Using Yoast this is super easy because it will give you a green light when it thinks your article is well optimised.

The main points are:

  • Make sure your keyword is used in your post title. This in turn will make sure it appears in your heading tags, any auto generated internal links and your page URL (permalink).

  • Mention the keyword in your first paragraph. Usually this is pretty easy and you would normally do it anyway.
  • Add your Yoast settings (focus keyword, SEO title and meta description). The keyword should match your chosen keyword exactly and your title and meta description should include your keyword and also entice the person in Google to come check out your article if possible. Here is a simplified screenshot of the Yoast settings for the Advanced Segments article.

Simplified screenshot of the Yoast settings for the advanced segments article.

This is generally enough to get the green light from Yoast and it is about as technical as you really need to get in terms of on page SEO.

5. Build your social presence

Social media is critical when it comes to content driven SEO for 3 reasons.

1.  Content sharing

There is no point having great content if no one knows about it. Remember the goal is to make your content useful enough that people talk about it and link to it. This won’t happen if people aren’t sharing it so you have to get the word out. Social networks and forums are the best places to do this so with that in mind here are some tips.

  • Build up a presence in places like Facebook, Google+, LinkedIn, Twitter and in forums in your niche.
  • Make sure you help your followers out so they like you (people won’t share your stuff if they don’t like you).
  • Make sure your content is good enough for them to want to follow you and share it.
  • Be active in your comments thread and encourage discussion.
  • Make sure you have easy sharing buttons on your site and you regularly share your own content (at least at first).

2.  Social signals

Most SEO experts agree that social signals (such as likes, shares, retweets, +1′s etc) are extremely important in determining Google’s rankings and will only increase in importance in the future.

2 out of the top 3 most increasing ranking factors according to SEO Moz are social signals (full list).

Obviously the better your content and the better you are at getting it out through the social channels, the better these signals will look.

3.  Personalised results

Personalised results are often forgotten about with SEO but it’s been a big trend of the last few years. If Google knows that the person searching for the keyword likes you or your site already then your site will be elevated in the rankings. This could take many forms and no doubt many more in the future for example if the peson regularly visits your site, or if they follow you on Google+ or Youtube etc.

Other examples could include notes in Google saying who out of the visitor’s friends shared the post or Google showing your profile pic when it shows your posts.

If you are active in social media all of these things will happen more often and will have more impact when they do. For example if I put a post out on SEO it may not rank well for an SEO related keyword. However if I have 1,000 followers on Twitter who know what I look like, now my name, regularly visit my site and share my content then it will have much more chance of ranking well for them.

Social simply can’t be ignored if you care about Google traffic but really all it takes is putting out good content, sharing it in suitable places, getting active and helping people out.

6. Monitor your rankings

Informly enables you to check where you are ranking in Google for your keywords.

I’m not an advocate for religiously stressing over your Google rankings. And while I don’t think it’s generally necessary to use elaborate keyword research tools or spend lots of time on keyword research, you really do need to have an understanding of how well you can rank for certain keywords. If you don’t, then you’ll be wasting your time on the keyword research step in this process because you won’t learn over time which sorts of keywords you can rank for.

Informly allows you to see where you are ranking for your keywords. When we launch, paid users will be able to track up to 50 keywords and have them automatically updated every night with where their sites are ranking in any country.

As you write more and more posts you’ll learn what keywords you can rank easily for and as you write more and build more authority you should notice all of your keywords benefiting.

That’s it?

There is of course a whole other part of SEO to do with off-site work (link building). If you are chasing big homepage keywords, it’s often the case that you won’t be able to rank without doing extensive link building. But for the lower volume keywords, the process listed in this article is often enough to get you ranking over time.

If you have any thoughts on SEO, link building or using content as the main focus for your SEO strategy I’d love to hear from you below.

HOW TO DESIGN A WEBSITE


It seems like everyone either has or wants a website. For the latter group–those who don’t have a web site–it might seem like a daunting task, to start one especially here in Nigeria where people don’t have much knowledge of what is happening online. I’ve seen people who walk into a cafe to ask how much it cost to own an email or a Facebook account -that’s “backwardness” as found in our system. It’s funny to think owning an email is a great deal, same is applicable to owning a website or worst of all a self hosted blog.

Starting a website can be very simple and cheap.

This tutorial will teach you how to create your own website and even turn website design to a fertile business that can fetch you as much as N150,000 or more monthly. That is what BusinessMODE is all about -empowering young persons who are willing.

Read Why You Need A Website and how you can Make Money Legitimate Online.

Let’s go there 🙂

There are essentially just three main components to website development:

1. Domain name
2. Web Hosting
3. The Website Code/Design

Let’s cover each of these components and break them down with simple explanations and how they tie into one another.

A domain name is usually a .com, .net, or .org address that visitors use to view your website on the web. The most popular top level domain (TLD) is the .com extension. Domain names are typically sold annually, so when you register a domain name, you have it for one year with the first option to renew it, unless you purchase multiple years up front. When starting a website, it’s important to find a good domain name that represents your brand or business. Read more about what you need to put into consideration before starting your website project HERE.

The domain name is much like an entry in a phone book. Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person’s phone. If you want people to find your business’s phone number, you want to be listed in a phone book. The phone book tells people looking for your phone number “Company A’s Phone number is xxx- xxx-xxxx” just as a domain tells people (i.e. their computers) “domainA.com is hosted on the server xxx.xxx.xxx.xxx” Without the domain, you would have to tell your customers “Hey my site is located at 123.456.789.123/~mysite/” instead of “mysite.com” You can see how, without a domain, having a site or hosting is impractical.

Web Hosting

After you have a domain name registered, the next step is to get a web hosting package. At BusinessMODE, we recommend signing up with a less expensive shared hosting plans (for a few dollars a month) and then upgrade later if you need it. An exception to this would be if you need custom software or packages (such as live video streaming) that aren’t offered in a shared hosting environment. In thise case, a VPS or Dedicated Server might be a better option. If you’re still not sure which web hosting plan to choose, we recommend reading about the Different Types of Web Hosting plans.

The web-hosting or server portion is much like the space that you rent out to have your business in. It’s merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn’t include a site for you to sell your products.

Luckily, in the web-hosting world, it’s very easy to furnish the space provided by your host, because you can install many framework applications through the Fantastico icon within your cPanel. Without the hosting services, you won’t have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay.

There are quite a number of hosting companies out there including those run by Nigerians like BhlueDomains. But for convenience, we recommend HostGator for your hosting plan.

HostGator is one of the world’s top 10 largest web hosting companies with more than 8,000,000 hosted domains. They have over 850 employees to provide you superior around the clock support. From experience,  are the perfect choice whether you are looking for business, personal, or even Fortune 500 hosting.

Every web hosting plan comes with a 45 day money back guarantee, 99.9% uptime guarantee, and is fully guaranteed by the CEO himself. If you ever have a problem with the regular support, just ask that your ticket be assigned to Adam and he will personally take the time to give you the VIP attention that you deserve.

Your domain name gets “pointed” to your web hosting account by changing the name servers for that domain name. Once that’s been updated, anyone going to your domain name will be viewing the website hosted at your web hosting provider. Web hosting providers like HostGator, provide a control panel to make it easy to administer your website.

Here’s a coupon code for a whopping  25% discount DAhaRuwy4f instead of 20% offered by the company. On the alternative, you can use a1b9l8a1ku to get a $9.94 discount. Just copy and paste when asked for as you register your domain. Click HERE to get your discount.

The Website Code/Design
There are many ways to make a website. website is usually a file that is coded with HTML, and contains image and video elements. It’s possible to create a website using just a text editor like Notepad, but for beginners it’s usually best to use software geared for web development. You can download free software for creating a website such as KompoZer, but since we are hosting with HostGator, we will use one of their free sitebuilder -weebly.

Programming languages like PHP, Ruby, Python, Perl, and ASP.net can also be used to create dynamic web sites. Fortunately there are many different open-source and free web-based software applications based around these languages that don’t require much programming experience to use, such as WordPress, Drupal , and Joomla, to name a few.

If you choose not to use the hosted site builder, provided by HostGator, you can create and edit your web site locally. Once the website is completed, you can then upload your webpages through FTP to your web hosting account so that it’s visible on the web to anyone who goes to your domain name.

The site files are what your visitors and potential customers actually see – your products and services. The site files are the same as any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also .php files or .html files, which are PHP scripts or html pages respectively. The web host (server) knows how to read these files, which explain how the webpage looks or instruct it to do a series of computations. These computations are things like figuring out what blog article it’s supposed to send back to the viewer, or what forum post it’s supposed to send back.

In summary, you have a site visitor, who goes to your domain name, which translates into your server IP address, then the server sends that user your site files, which their browser represents to them as a typical “web-page.” You can see that, without each of these 3 elements, you won’t really have a “web-site.”

———————–HERE WE GO—————————

To start with your hosting, click on the HostGator barnner below.

HTML tutorial

Below is the screen shot of what you will see when there. Select a plan as seen below. We always recommend the baby plan because it gives you room to add more domains without paying for a fresh hosting. so with one hosting, you can have as many as websites as you want. It goes for about $6.36, but remember you can get 25% discount by using the coupon code I showed you. To proceed, click on the Order Now button as marked on the screen shot below.

https://i1.wp.com/www.hgpromo.org/wp-content/uploads/2012/06/2.png

* Start by filling the domain name you wish to use in the space where it reads “Enter Your Domain Here:” then select if you want a .com, .net, .org, .biz or whatever  suffix you want to use.

* Choose the Package Type (baby is what we recommend)

* Choose the duration you want for the hosting (the longer the duration, the cheaper the price)

 *Fill in the billing information and other details.

* Put in the coupon code DAhaRuwy4f  then validate to get a 25% discount

*Scroll down to where it reads “Please review the order details below:” check to see if the COUPON CODE is reading DAhaRuwy4f 25% with the total discounted amount reading on the other side.

* Click in the box to confirm that you read and agree with their terms and conditions

*Click create account and you are cool.

—–YOU ARE GOOD TO GO—–

Save the password in a secured place the move on with your design.

search for Base Kit Site Builders on the cPanel then select Weebly to be installed. You can choose to go to Weebly directly to fill in the details required and that’s all. Click on the Weebly banner below to got to their website.

The Easiest Way to Create a Website. Weebly.com

INTRODUCTION

The Weebly website builder is a WYSIWYG website construction tool which will aid you in creating and publishing an attractive website in no time!

Features Overview

With Weebly, you can drag and drop elements from the toolbar directly to your page, making the website building process as seamless as possible. Here are some of the things you can do with Weebly:

  • Create and organize your web pages
  • Enrich your site with creative content layouts that allow you to add:
    • Text
    • Images
    • RSS feed reader
    • Contact forms
  • Share interactive multimedia elements like:
    • Slideshows
    • Videos
    • Flash
    • Google Maps
    • Photo galleries
  • Enhance your site with a customizable theme
  • Plus much more!

Premium Features

While the basic version of Weebly has everything you need to get your site up and running, premium features are available to help you take your site to the next level. You can add these features at any time by clicking on them in Weebly.

Premium features include:

  • E-commerce upgrade which allows you to add revenue-building tools to your pages
  • Additional multimedia elements such as file downloads, audio player and embedded documents
  • Custom favicon
  • Site password protection

To learn more about Weebly’s advanced settings and premium features, please see:

Weebly Site Builder Tutorial and Walkthrough Part 1

You can create a fantastic website using the Weebly website builder. In the following tutorial, we will show you how to get started with your website by choosing a theme, customizing your layout, setting up text and uploading images.

To get started creating your website:

1. In the Design tab, choose a theme that closely represents the type of layout and color scheme you wish to have on your website. 2. After selecting a theme, modify the default image: a. On the default image, click Edit Image. b. From the toolbar, click Add Image to use a different image from the library of free images or to upload your own. c. Edit the image as you wish and click Save. d. From the toolbar, click Add Text to place text over the image. 3. Change the website title bar. Select Off to remove the title bar; Text to type a title; or Logo to use an image. When on, the title bar will appear on all pages. Change the site title in the Settings Tab. 4. In the Pages Tab, you can give the page a fitting name and add more pages if you’d like. Click Save Settings > Edit Page to save and return to the page you’re working on. 5. Create content on your page by using the Picture with Paragraph element. Upload an image from your computer which matches your text content. You can add links, by highlighting text and clicking the link button in the toolbar. You can add additional titles, paragraph or images to your page by dragging and dropping them from the toolbar.

Weebly Site Builder Tutorial and Walkthrough Part 2

Now that you have taken your first step toward building a website with Weebly, you will want to enhance the site by adding some multimedia features and maybe another page or two.

To learn how to add multimedia features and new pages to your Weebly website, follow along with the video above or the steps below. For more detailed instructions, click on any of the links in the steps below.

1. Add a new page from the pages tab to use as a gallery. Click Edit Page to start making changes. 2. Drag and drop a Paragraph with Title from the Elements tab onto your page. Add content to the paragraph to describe your new gallery page. 3. Add a photo gallery from the multimedia section of the Elements tab. a. Upload the images you want to have in your gallery. b. Customize the images as you like. 4. Add a new page for videos from the pages tab. 5. Make the video page a sub-page of the gallery page by dragging it to the right on the pages tab. 6. Order your video page by adding a columns layout. 7. Add videos to the video page using either of two ways. Youtube Custom HTML

Weebly Site Builder Tutorial and Walkthrough Part 3

The Easiest Way to Create a Website. Weebly.com

Now that you have multimedia components to enhance your content, you may wish to make your website more user-friendly with interactive features for visitors.

This tutorial will provide you with an example of how to add various features to your Weebly website. Keep in mind that this is just an example, and you are free to design your site however you see fit. If you would like more in-depth instructions on a particular task, click on any of the links below to learn more.

1. Add a new page for your contact form. 2. Once the page is created, use the multiple columns layout to create two columns on the page. 3. In the left column, drag and drop a Paragraph with Title from the Elements tab to provide some descriptive text for your form. 4. Below the paragraph you just created, add a contact form. 5. In the right column, add a picture to make the page more attractive. 6. Below the picture, add a map so that visitors can see your location.

Advanced Settings and Premium Features in Weebly

Its easy to build a fully functional website with Weebly; however, if you really want your website to pop, you may wish to consider upgrading to Weebly Premium. If you wish to sell products on your website, you will need to purchase the E-commerce package.

Here are some of the things you can do with Weebly’s advanced settings and premium features:

Advanced Settings

On the pages tab for each page, you will be able to access Advanced Settings, allowing you to:

Edit header and footer information for that page Edit metadata for SEO Settings tab Edit website title and footer information. SEO settings Site description Keywords Google Analytics integration

Premium Features

Our premium features will be coming soon! You can get a sneak peak of what is available by watching the video above.

HTML tutorial

businessmode.ng@gmail.com
+2348097704290
+2348032910381

WANT TO BUILD A WEBSITE FOR YOUR NEW ONLINE BUSINESS

While there are several things you’ll need to help get your site online, nothing is more important than first clearly defining your goals. Doing
so, more than anything else, reveals which requirements are most important for your website so you can make a comprehensive plan that
will take you successfully across the finish line.

So what are key factors to consider?

As when starting a business, launching your business website should begin with a plan. Determining key information early on informs the
entire site building process and inevitably saves you a lot of time, energy, and resources. While each business is a little different, we’ve listed three key points that everyone should consider when preparing to create a business website.

1. Determine your Goals.
Before you can begin to solve a problem, it helps to know what the problem is. Ask yourself questions to identify what your website is
intended to accomplish.

For example:
What kind of website do I want?
Should the website serve principally to present information?
Does this information need to change regularly? Will my website sell a product online?

Also consider what changes may happen over time. Ask yourself what future plans exist for your business. Answering questions like these is
the first step toward outlining the type of website you should build.

2. Understand your message and your audience.
Your website will present a message to each and ever visitor, so it is important to think about what you want to communicate. The message you craft will help you not only identify your target audience, but will affects your website’s
look and feel, design, content, presentation,
etc…

So it’s important to determine it as soon as possible. Make sure your messaging is clear, concise and easy to understand.

And remember, nothing should influence your
messaging more than the audience to which it
is intended, i.e. your future website visitors. Think about both who will visit your site as well as who you want to reach.
Will existing customers visit your website? Potential customers?
What is the goal of your messaging?

TIP:
A good technique to get new ideas is to study websites of competitors or other businesses striving to achieve similar goals as you. Visit these sites and ask yourself questions like:
What is the purpose of this website?
What are they selling?
Is the message clear?
Did it compel me to learn more?

A good website should be able to answer these
important questions immediately.

3. Time and budget.
It’s great to have a vision of the perfect website, but remember to factor in real-world constraints. Be realistic about your budget and the amount of time you have to invest in building your website. Will you be building the website yourself? Will your site feature an e-commerce feature?

Don’t forget to factor in the cost of web hosting, domain names, and advertising. We recommend writing everything down and adjusting different factors based on your allotted budget. Some areas may have more flexibility then others depending on your priorities.

There are several more factors to consider as you delve into building your website, but these are some great places at which to start the process.

With a strong understanding of these three considerations, you’ll be better equipped to craft a strong plan. And remember, the more detailed your plan, the less likely you will run into snags as you proceed.

Like always, you can lean on us for any help.

businessmode.ng@gmail.com
+234 (0) 8032910381
+234 (0) 8097704290

AFFILIATE MARKETING

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales

As experienced affiliates for many of the world’s leading brands, we offer the following services to European clients. If you would like to discuss how we can grow your business, please contact us today.

AFFILIATE MARKETING CONSULTANCY

You may not yet have worked with affiliates, in which case we can consult with you on the best approach to maximise your incremental sales and avoid cannibalisation. Or you may not be seeing the results you were expecting from current affiliate program. In either case get in touch and we can work out what we can do to improve things for you.

What is Affiliate marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing is commonly viewed as a low-risk form of advertising for businesses due to low/no upfront costs and where marketing costs are directly related to results.

PAID SEARCH MANAGEMENT & CONSULTATION

We can either manage or advise on your campaign or complement your in-house search marketing on a pay-for-performance basis.

What is Paid Search Management? Paid Search Management involves setup and ongoing management of a business’s paid marketing campaigns through popular search engines such as Google (Adwords) & Yahoo. Keywords targeted, ad text, conversion rates etc are constantly monitored and optimised to increase yields for maximum results (visitors / customers acquired / sales made).

DISPLAY ADVERTISING

We can advise or manage display-based campaigns to drive brand recognition, sales, or both.

What is display advertising? Display advertising consists of using ad space on highly trafficked websites to reach a desired target audience. Sites may include web portals, blogs, social networks etc. The most common type of Display Advertising is “Banner Ads” but dependant on the publisher various formats & mediums are available including Video, Rich Media, Interactive (Flash) Ad units etc.

How To Make Money Online

A few years back, when people say they are making money online i just chuckle at their guts cos i believe all they are doing is nothing but yahoo yahoo. a friend once visited a relative he was expecting to help secure a high paying job only to be told that getting one is hard and that it is better to seek solace in self employment and she specifically point out that her 23 year old son is making good money online. We smiled at her supposed ignorance cos we so believed the dude was definitely a yahoo boy who was banking on his “mothers ignorance” to get going. We rather turned out to be the “ignorant”. Today, am grinning as i write this to help us all grow our chances of making money online.

Blogging
You can make Money from Setting up Blog for others/ Redesigning it for custom outlooks. I make money redesigning other people’s blogs. Some people who love my blog do ask me to redesign theirs while some pay me, just to create new blogs for them too. If you master the art of blogging, you too can start making money this way.

Making Money With AdSense

Google has a program called AdSense which can make money for you as a Blogger and its FREE. This is how it works. You set up a simple blog, then you register a free google adsense account and then google allows you to display different marketer’s pay per click adverts on your blog. When visitors your blog click on any of these advert links, you make money.

Google will pay you either in dollars or in Euro by sending a cheque to your address right here in Nigeria. The advantage is that you don’t even need to pre-sell your visitors, because you get paid for the click – not the sale, all you need worry about is the traffic.

While this is a “quick and dirty” way to monetize a blog, it shouldn’t be your first choice. That’s because if you’ve chosen a good niche and you’re sending highly targeted traffic to your blog, then you should be able to make more money by selling your own products or affiliate products. I advice you to contact us at BusinessMODE to register you on one of the ASPIREHIGH packages design to reduce the stress of online market  new entrants.

Sell Advertising and Links

<Another profitable way to make money with the same blog is to sell advert space and advert links on your blog. This means that people will pay you money (it could be per week or per month) to place banner adverts on your blog so that when people visit your blog and they can click on those ads which would lead them to the advertisers website.

You can charge from around  N2,500 – N25,000 per week for banner ads to be placed on your blog depending on the traffic you get & the advertisers need. No matter how cheap you charge, you have nothing to loose as it does not stop you from doing a thing.

Affiliate Marketing

You may not have the thirst to create your own products to sell or you don’t have the time then this will be a good starting point for you. Whatever your blog niche, there are products out there being sold that are related to your topic. You can be an affiliate of such products right here in Nigeria.

This means that you sell the person’s product using HIS/HER website and you are given a commission per sale.

Most times, the least commission is 50% and it can even go as high as 70% commission depending on what they are selling. Services usually give more than physical goods.

All you need to do is contact the owner and request to be his affiliate, work out some terms and off you go, making money without doing any product creation.

ASPIREHIGH is giving new / potential bloggers the opportunity to delve deep into the oceans from the start without fear of technicalities. We’ll get your blog/website running within 72 hours with all the contents needed for you to start making money. Anytime a client pay you for our service, you 45% of the total  rate we set.

You can sell our tutorial eBooks on your blog just with a token right of ownership purchase. The ebooks will come with persuasive articles who’s contents are calculated to drive sales of the product embedded. The materials  will bear your name as the author. Here you have 100% profit. I make money selling other peoples digital products and in turn they pay me commission for selling the product. Here at BusinessMODE , we are committed to help you grow. You can check some of our special offers that can help you attain your height in the online sphere. Check our Special Offers for opportunities available.

Let’s say you decide to sell the product at N300 and just 400 people buy it from you within 30 days of setting up your blog, YOU would have made a cool N120,000 without any stress of creating the product yourself.

Designing Websites
I know you’ll start saying you are not a programmer. Sure that is true but you can still Make money from web design. I design websites for clients based on what they want and I get paid in return. If you don’t know how to design websites, go and _learn it, so you can start making money from this service asap. Go and learn how to use some of the common tools available and you will be able to start designing cool websites for clients. We can help you out with that.

Use Social Media
You can Make money from social media like twitter and Facebook services…
Some people do pay me to help them customize their Facebook Fan pages while some do pay me to help them advertise their products/services on Facebook. Check my facebook page GossipHA Magazine.

Make Money Designing Logos-
Business firms are springing up everyday and branding is very important in projecting the image of the company. You Can make good money by learning graphics design and making money in designing logo  and branding. See More On Logo Designing Samples

YOU CAN MAKE MORE MONEY THAN YOUR BOSS -YOU ARE SURPRISE? JUST CHECK OUT HOW TO Become A Marketing Executive And Make Good Money. Check Available OPPORTUNITIES HERE!!!
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THE FASTEST WAY TO MAKE MONEY IS TO START AN ONLINE SHOP. Here you have physical goods to sell and need little or no persuation to sell. ONCE you have what is trendding then you’ll be good to go. The good thing is that you can dropship -buy goods with OPM and make gain without spending a dime. Plus in dropshipping, you dont take inventory of stocks.

Count on us anytime you are in need of any help to exploring the business opportunities online.

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BusinessMODE
http://www.businessmode.com.ng
businessmode.ng@gmail.com
+234 (0) 8032910381
+234 (0) 8097704290

THE SECRET OF A WINNING MARKETER

Am here to tell you how you can make money marketing as an independent or a corporate brand. Most people this days see marketing as a burden and badly hate getting picked for such jobs. In most cases , it is the easiest job to be assigned at entry level, we see that in banks and other third-party marketing companies hiring.

This jobs are usually build to improve sales by paying commission on total sales a marketer made instead of paying fix salaries to unproductive staffs. Now the intimidating factor here is the effort made in the process of selling the product or services to the potential buyers. What stand prominent in each successful stride is the fact that the marketer becomes fanacially free and determine his income by the amount of sales made within a given period. Some months back, I was privileged to attend a bank’s end of quarter dinner in Abuja and I was shown two time winner of the bank’s Best Marketer Award and I was challenged at the 24 year old who though a graduate, was employed at entry level and is banking millions in commission. That is will and determination.

Like I always say, you should start by thinking of what you can do for others before seeking for what they can do for you namely paying for the service. Marketing is full of drama and after getting a number of turn down from potential buyers, you get discouraged. Ladies get a worse share of marketing as they are compelled to get “bend down low” to secure patronage.

I hated marketing myself sometimes back, but after my contacts with Customer Service Managers, I got a reorientation on how to principally seek the satisfaction of customers. This days, all I am interested in is satisfying the needs of people by providing alternative solutions to their problems. For you to succeed as a marketer, you need to create.market offerings that satisfy the needs of your prospective buyer. With this, you can exceed your target.

If you are considering a career as a marketer you can build yourself up by starting our Online course on Customer Relation Management. It will help you through your effort in the marketing environment which is tedious but extra rewarding too.

Here at BusinessMODE, we are offering you the chance to start a marketing career at your pace with a flexible operational system. No need for supervision. Your responsibilities will be to sell advert space to interested individuals and get an amazing commission (40%) for each sale at the end of the month.

The commission vary according to number of sales and matter of fact it go higher with more sales. That is what I was saying about becoming a marketer. We have other marketing opportunities waiting for you to explore. Check our special offers and get going.

HERE ARE SOME TIPS ON STARTING A MARKETING CAREER

  1. Continue to do your day job as you begin to make the move toward consultancy. Being a full-time consultant does not mean you will be successful right away. Make all your business plans, find part-time contracts and slowly make the move to owning your own business.
  2. Consider creating a business around your consulting. You must make the decision about how much you want to work as a consultant. You may choose 1 of the following options:
    • Become a consultant so that you can spend more time at home or work from home. In this case, you may not want to work a 40-hour week. You may choose to use your own name as a sole proprietorship and apply for contracts on an as-needed basis.
    • Become your own business. Create a name, a trademark and a competitive marketing strategy. In this situation, you may want to rent a business location and hire staff. You will want to create a business plan before striking out on your own.
  3. Get all required licensing from the state or country that you plan to consult in. You may consider getting special qualifications from a marketing organization to prove to your clients that you are legitimate.
  4. Put money and thought into your marketing. If you can sell your company on your own brand, it is likely that they will trust you to marketing their brand. Create a trademark, a motto, brand imagery and advertising that hits your target business demographic.
  5. Set a reasonable hourly rate. Look at what other consultants are charging in your field, and then do a cost analysis of doing business plus your expertise. It should correlate to be slightly higher than what you were making per hour as a wage in your last job.
  6. Learn to manage. You may have already been promoted to a management position in your work history, which is an asset. You must be able to effectively manage a company’s workforce where you are hired and your own staff, if you have employees.
  7. Be ready for a fast-paced lifestyle. If you have worked in the competitive marketing industry, you may already know how to function with stress and deadlines. Unless you are taking occasional contracts, this will not change, and it may even grow more stressful with the weight of a business on your shoulders.
  8. Network constantly. You must be ready to go out and meet with business leaders in your community. You must consistently sell your product through yourself as well as your branding.

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