Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales

As experienced affiliates for many of the world’s leading brands, we offer the following services to European clients. If you would like to discuss how we can grow your business, please contact us today.


You may not yet have worked with affiliates, in which case we can consult with you on the best approach to maximise your incremental sales and avoid cannibalisation. Or you may not be seeing the results you were expecting from current affiliate program. In either case get in touch and we can work out what we can do to improve things for you.

What is Affiliate marketing? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliate marketing is commonly viewed as a low-risk form of advertising for businesses due to low/no upfront costs and where marketing costs are directly related to results.


We can either manage or advise on your campaign or complement your in-house search marketing on a pay-for-performance basis.

What is Paid Search Management? Paid Search Management involves setup and ongoing management of a business’s paid marketing campaigns through popular search engines such as Google (Adwords) & Yahoo. Keywords targeted, ad text, conversion rates etc are constantly monitored and optimised to increase yields for maximum results (visitors / customers acquired / sales made).


We can advise or manage display-based campaigns to drive brand recognition, sales, or both.

What is display advertising? Display advertising consists of using ad space on highly trafficked websites to reach a desired target audience. Sites may include web portals, blogs, social networks etc. The most common type of Display Advertising is “Banner Ads” but dependant on the publisher various formats & mediums are available including Video, Rich Media, Interactive (Flash) Ad units etc.



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